ANTOINE
PIRARD
I designed this hero section by removing it. You're welcome.
The Gear
[01]TID No.3 Lightweight Minimalist Watch
White dial. Black silicone strap. Numbers not included. That would be visual noise.
€179 / no numbers
Aero Cycling Socks
€200 for a pair of socks that save approximately 0.3 watts on the ride to the bakery.
€200 / 0.3 W
Titanium Spork
The only utensil for a camping trip he will keep postponing until retirement.
€65 / 18 g
Zalando Capsule Wardrobe
Three identical black T-shirts. He calls it a system. We call it laundry day.
€89 / 3 shirts
Apple Dongle Chain
Lightning to USB-C to USB-A to HDMI. The only product he designs by necessity.
€149 / 1 port
Signed Blank Canvas
60 × 80 cm of pure reduction. Signed and numbered. Already sold out, somehow.
€1,200 / 0 objects
The Process
[02]Remove a button.
Remove the label.
Remove the screen.
Claim it is intuitive.
<< If the user is confused, the user is the bug. >>
The Renovation
[03]"Brutalist aesthetic." (Plaster scheduled for Q3 2027.)
Project status
- Visuals sent to
- Charlotte Verboven
- Shades of off-white considered
- 47
- Hours spent staring at walls
- 3,200
- DIY actually completed
- 0.0 %
Charlotte has the visuals. Antoine has the indecision. The wall is still winning.
Cycling
[04]Every purchase is a tiny step toward a bike that weighs less than his conscience. Click to add more grams saved.
Identity
[05]Belgian designer. Brussels-based. Takes himself seriously so you do not have to.
Dad to Olivia. When she asked for a pink bike, Antoine explained why matte black is more timeless. Handle: @itsantoine. Visuals: forwarded to Charlotte.
This site was designed by removing content. If it felt empty, it is working.